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Business Resources

Branding a Small Business- Helpful Links

Entrepreneurship can be messy.  Especially when you are a one-woman-show-wearing-too-many-hats kind of small business.  I’m the first one to point out that in my on-going journey of building D. Franca Designs, there are things I’m great at and there are things at which I’m definitely not the most qualified.  But when the need arises and the budget falls short, you do the best you can with what you have to make sure your dream venture keeps moving forward.  You get your hands on all of the information you can (hallelujah for Google and YouTube) and you get to work.  You build that website, you take those product pictures, you create that social media strategy and scramble up those SKU numbers and barcodes.  Because even though the end result may not be perfect and exactly like you had envisioned, it is the best version Read more “Branding a Small Business- Helpful Links”
Personal Development

Birthday Post- The Dirt on the Dirty Thirty

2019 is off to a dirty start.  Reason being, I am a January baby and this year, I’m turning the dirty 30.  I actually had no idea why this particular birthday was referred to as being “dirty”.  After a quick stop to the school of google, the urban dictionary taught me the following:
Dirty Thirty:  The age at which single women without children realise that their biological clock is ticking. As a consequence they may lower their standards and increase their willingness to perform sexual acts as a matter of desperation in order to find a mate/sexual partner.
Oh my.
How do I feel about turning 30 you may ask?  Well…

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Personal Development

What Is In A Name? – The Italian SSN

When small things get repeatedly stacked against you, they begin to feel really big.   In case you were wondering, the Italian bureaucratic saga continues.  This next “small thing” I’m going to share with you definitely felt like a big thing at the time.  And it made me think of this scene from Rocky Balboa:
“The world ain’t all sunshine and rainbows. It’s a very mean and nasty place and I don’t care how tough you are it will beat you to your knees and keep you there permanently if you let it. You, me, or nobody is gonna hit as hard as life. But it ain’t about how hard ya hit. It’s about how hard you can get hit and keep moving forward. How much you can take and keep moving forward. That’s how winning is done!”
Previously on Diana’s journey of becoming and Italian resident, blog post #3… residency card on hand, social security number obtained, Read more “What Is In A Name? – The Italian SSN”
Living in Italy Resources

The Italian Dream- But First, The Bureaucratic Nightmare

“You moved to Italy?!” “You are SO lucky!” “What a dream!” are typically the reactions from people when I tell them about my move to Italy.  Though all of the above are true, and I am very grateful to have had this opportunity, I am here to tell you that my little piece of paradise did not come free.
In my experience, Italy will welcome you with open arms as long as you are here to spend your tourist money.  As far as permanently residing under the Tuscan Sun, well, that is a different story. Italy is a socialist country and non-contributing members of society quickly become financial burdens.  That, combined with a history of governance issues and bureaucratic unclarity to put it mildly, makes legally moving to Italy something you cannot do overnight or on a whim.  If moving here has been your dream, I by no means am the one to tell you not to do it.  On the contrary; maybe I can shed some light on the process by sharing my own experience.  I am here, however, to say you better be willing to work for it because the Italian government will make you capital letter W-O-R-K for it. Read more “The Italian Dream- But First, The Bureaucratic Nightmare”
Personal Development

When The Going Gets Tough- Making Of Collection

The beginning of entrepreneurship is anything but glorious; people don’t typically talk about that.  Dream chasing is often a lonely road, not because you don’t have people that support you, but because the primary investor of that dream is your own heart.  And as the primary stake holder, that heart is the only one able to truly feel all of the ups and downs along the way.  Brene Brown has urged us all to step into the arena (if you don’t know who she is, do yourself a favor and pull up one of her talks on Youtube, this one is called “Why Your Critics Aren’t the Ones Who Count”).  She also recommended that we save a seating section for a support system.  A front seat for that one person who will help you off the ground when you find yourself beaten down in the arena and will look you in the eye and say: “yes, that sucked, but you are brave so clean yourself up because you are going in again”.  I’m lucky to have that person.  I’m lucky to have multiple persons.  But what I also have learned is

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